Inclusive language

By writing with inclusive language, your content will avoid bias and convey respect. This makes web content inclusive of the diverse range of people that are part of, or have links with, the University. 

The aim of using inclusive language is to speak about, or speak to, particular groups of people with principles of:  

•     Respect  
•     Care  
•     Sensitivity  
•     Consistency  
•     Accuracy  

Talking about others

The key communities we have worked with to provide editorial guidance on the topics of:  

•     Disability  
•     LGBT+
•     Race and ethnicity 

The University's Editorial Style Guide provides extensive guidance on writing about these communities.

To make sure that your written content is as accessible as possible, it should be written using simple language and in plain British English. You can also think of it as 'writing the way you would talk'.

This means that users will all equally be able to access and understand your content when they might have different levels of knowledge or language proficiency (for example, if English is not their first language).

You can read about this writing style with examples at the dedicated page of the University's Editorial Style Guide.